Alan started within automotive retailing in the late 1980’s, moving to Bank of Ireland (Northridge) in 1994, leaving as their sales director after 27 years in May 2021. Alan joined DSG Finance Group, as Head of Strategic Partnerships in late 2021 and is responsible for lender relationships, striving to develop improved partnerships and enhancing end customer choice. A fellow of the Institute of the Motor Industry, an aspiring future industry Non-Executive Director and most importantly of all, a “die-hard” Man United fan.