These are questions about consumer behaviour patterns and relationships between data that we might measure yet not understand. In future retail, being data-driven is a minimum. Knowing how to harness data to make the right moves is a competitive advantage.

In his talk, Martin Dew, Digital Solutions Director at Autoweb Design, will talk you through how you can link the data within your dealership in ways that enable you to gain insights that you didn't see before. To do this, you don't need to entrust your decision-making to AI. Martin will cover the data structures and methods used for AI learning and show you how these methods can be used intelligently within your modern dealership for online and offline business activities.