Kim Costello
Kim Costello
Chief Marketing Officer & Chief Customer Officer
Pendragon Plc

Kim Costello is the Chief Marketing Officer and Chief Customer Officer at Pendragon PLC, the UK’s Leading Automotive Retailer. Kim is responsible for leading the group’s marketing, internal and external communications teams and for the overarching customer experience at almost every stage.

Kim has over fifteen years of marketing experience, seven of which were spent at AutoNation, America’s largest automotive retailer. In addition to her role in marketing, Kim also spent considerable time in operations to gain a holistic understanding of the inner workings of automotive retail. Prior to her career in the Automotive Industry, Kim spent five years in professional sports, including time at The Miami Dolphins of the National Football League acting in a chief of staff capacity to the CEO and Ownership.

During the last ten years Kim has forged numerous partnerships, collaborations, agreements, and sponsorships with organisations including Battersea Dogs and Cats home, the British Touring Car Championships, Collegiate Football, IndyCar, the Breast Cancer Research Foundation, Major League Baseball, and the National Football League.

In 2023 Kim was named Automotive News Europe Rising Star of the year for Automotive Retail, has been a guest and speaker for the Financial Times and Reuters on assorted topics including generative AI (Artificial Intelligence), economic headwinds in the motor trade and customer insight.

Kim has also spoken at the 2023 Viva Tech conference in Paris, France and in Westminster (London, England) at the 2022 NFDA conference.

My Sessions
Marketing and retailing alternative fuel vehicles in a customer-focused environment
Keynote The EV Stage